Amit suggests tips for brands to maximize customer lifetime value through meaningful and emotionally intelligent communications. He explains why marketers should embrace AI to help uncover what’s most relevant to their customers and stresses on the need for unified communications across channels for today’s omnichannel customer. Amit enjoys going to food markets to learn marketing 101 from the merchants. When he is not busy executing B2B and B2C marketing strategies from the ground up, Amit binges on bow ties. Amit believes that marketers should be more Don Drapers than Albert Einsteins