Though the marketing funnel has lost favor with B2B marketers, many still see the path as linear. Vin Turk, Co-founder and COO at Madison Logic explores the power of ABM as a more powerful alternative through more meaningful data approaches and content nurturing
Three Ways to Nurture B2B Leads into Loyal Accounts
Though the marketing funnel has lost favor with B2B marketers, many still see the path as linear. Vin Turk, Co-founder and COO at Madison Logic explores the power of ABM as a more powerful alternative through more meaningful data approaches and content nurturing