Alex Bornyakov, Founder, VertaMedia discusses that with programmatic video ad spend booming, publishers want to maximize revenues through header bidding. But can they resolve header bidding latency issues, which are only amplified in video execution?
How is the Industry Tackling Video Header Bidding Latency?
Alex Bornyakov, Founder, VertaMedia discusses that with programmatic video ad spend booming, publishers want to maximize revenues through header bidding. But can they resolve header bidding latency issues, which are only amplified in video execution?
