Christmas is in the air. It is that time of the year when children take out their pencils and make a long list of the gifts they want from Santa Claus. For many of us, it is the right time to pen our thoughts and reflect on the year gone by and also ponder on how we could have done things better. Like the enthusiastic children, it is not a bad idea for marketers to start thinking about the Christmas wish list which they would want Santa to fulfill. It is an effective way to think about the New Year, realign strategies which fit the present marketing goals.