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From Sales-Centric to Customer-Centric: Three Critical Steps

Tags: salescentric

A few months ago, I wrote a post on what it looks like when a company is sales-centric. I’ve seen this culture many times over the last year or so (and prior, for sure, but examples overwhelmingly landed on my desk this year). If you haven’t read that post, it’s an important precursor to this one.

Tags: 
Annette Franz (Gleneicki)
customer experience
customer-centric culture


This post first appeared on Futurelab Marketing & Strategy Innovation, please read the originial post: here

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