There’s a difference? Yes, there is.
I’ve been involved in a few conversations lately where it was quite obvious that what these folks were talking about clearly described sales-driven and sales-centric organizations, but not all parties to the conversations agreed with my assessment of the situation.
How do you know when a company is sales-centric? These companies…
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This post first appeared on Futurelab Marketing & Strategy Innovation, please read the originial post: here