I originally wrote today’s post for GetFeedback. It appeared on their site on February 27, 2020.
As a follow on to the post, Four Actions to Take on Customer Effort Feedback, you’re likely going to need to prove the ROI of reducing customer effort. In this post, I’ll talk about five steps to prove the ROI.
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This post first appeared on Futurelab Marketing & Strategy Innovation, please read the originial post: here
