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Customers Are Re-Evaluating Their Brand Relationships

I recently got my hands on a copy of Salesforce’s latest State of the Connected Customer report, which captures customers’ thoughts from midway through 2020 and, ultimately, the pandemic and other societal crises during the year. At this point, the Key Findings are probably not a surprise to read, but the details and stats behind them are interesting, nonetheless.

Key findings include:

Tags: 
Annette Franz (Gleneicki)
brand
core values
culture
customers experience


This post first appeared on Futurelab Marketing & Strategy Innovation, please read the originial post: here

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Customers Are Re-Evaluating Their Brand Relationships

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