This paper is not to Convince you that you should have a Voice of the Customer (VoC) program. It’s 2020 – we assume you have this by now. If not, please let us know if you need arguments to convince your manager, we will help you.
However, 50% of all Voice of the Customer practitioners are unhappy with their programme.
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This post first appeared on Futurelab Marketing & Strategy Innovation, please read the originial post: here
