If you don't know by now, customer understanding is the cornerstone of customer-centricity.
Customer-centricity means putting the customer at the center; customer Understanding is how you'll achieve that.
What is customer-centricity?
A lot of people talk about being customer-centric, but it’s one thing to say that and another to be it! Customer-centricity is about putting the customer at the center of all you do.
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This post first appeared on Futurelab Marketing & Strategy Innovation, please read the originial post: here