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The Evolving Journey of the B2B Buyer

Daniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five statistics represented on this slide — from well-respected organizations like Forrester Research, IDC and Harvard Business Review — are a good representation of how B2B prospects are behaving on their “buying Journey.” I’ve seen many […]

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The Evolving Journey of the B2B Buyer

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