Most pay-per-Lead B2B Marketers (51%) say knowing a buyer’s purchasing time horizon is the most important data point they want but often don’t get, according to a recent report by Business.com.
The size of the buyer’s business, as measured by employee base, is the second most Valuable additional data point for leads: 31% of marketers say it would be Extremely Valuable to know.
That’s followed by industry type (29% say it would be Extremely valuable) and job title (20%).
Read more: http://www.marketingprofs.com/charts/2013/11574/b2b-lead-generation-what-marketers-want#ixzz2etR91g3c
This post first appeared on What's A Lead Worth? | Cost Effective Lead Generation Made Easy!, please read the originial post: here
