Patricia Fripp, CSP, CPAE offers vital tips for being more effective as a speaker:

Why do you sometimes like a killer in the movies? Because Hollywood builds in the likeability factor, so that the audience ends up pulling for the villain despite that person’s flaws. If Hollywood film-makers can make audiences root for vicious murderers, then certainly the techniques they use can also win audiences over to your side. Build likeability into your characters when you are telling a story on stage. Identify the values, needs, and wants of your audience. Then, tell them about the characters who share these qualities.

When movies provide a compelling story and finish up with a heart-tugging or eye opening conclusion, they become unforgettable Oscar winners. The funniest or most exhilarating story will be pointless if you don't tie it into your theme and provide a lesson learned. When Ingrid Bergman leaves Humphrey Bogart and gets on the plane to Casablanca it tells the audience that in wartime honor comes before love. The characters in great movies struggle against huge odds, demonstrating to audiences that it is better to lose then never try at all.