Michael Gartner, journalist, lawyer, and former head of NBC News suggests asking yourself the following ten questions as you read, watch, and surf:

1. Is the guest expert being paid?

2. Who posted the information? Unless this is clear, it's useless.

3. Who stated the information? Anonymous quotes don't count.

4. What was the question? In any poll, stop reading or listening if the reporter doesn't give the wording of the question, the sample size, and the date of the poll.

5. What is the answer? If an allegation is made in a story, is the reply included in the story as well? If not, it's one-sided.

6. Why should I believe you? Any opinion piece is simply that, an opinion unless the writer has incontestable facts.

7. How can I believe you? If the reporter's on a talk show, touting partisan politics, how can he/she be writing a column next week that supposed to be straight news?

8. Does anyone believe this? Absolutely ignore person-on-the-street interviews or focus group stories that purport to speak for the state or for the nation.

9. Are the words loaded? I "say," you, "allege." My friends are "associates," yours are cronies," etc.

10. Do I really care? Because the headline is large doesn't mean the issue is important.
Source: Michael Gartner