During the 2003 to 2007 period, Abercrombie & Fitch was highly successful, featuring clothing for the “elite, cool, young adult,” with advertising that was very brash and sexy. The stock price rose from $30 to the low $80 range. In a recent issue of the New York Magazine, the story is told of that successful period, and the difficult times since then, with the stock bouncing around in the low $30’s recently.