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6. Consistency, Consistency and Consistency: The key to differentiate is consistency in your message. Make your own position in all reference point you mention.
7. Packaging and identity: Your Brand is your identity in the market. Does your brand say what is it about? Your company image is more or less depended on the appearance of the packaging.
8. Bring Inside Out: Everyone in your firm would see, think and feel about your brand. The same matter you should bring to customers rather keeping it in the walls of marketing.
9. Measure the Effectiveness: Focus on the ROI. It is the key to measure the potency of your strategies. Often, it is how well your organization is inspired to execute the strategies. It can be reflected in how your customers react to your products and price adjustments.
10. Empower the Campaigners: Award those who love your brand to help drive the message, so that they are part of the process.
Planning a brand strategy will bring clarity and meaning to your brand and letting you focus on making, creating, and selling things that people actually care about.
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