Things have been serious lately.
But my spidey senses are telling me that there’s a lot of pent up desire for fun, flamboyance, and originality.
If you’re having fun, you attract other people who also want to have fun.
What does this have to do with entrepreneurship, or building a business?
If you’re struggling with getting attention or traction in your business, try injecting some chaos, some fun, some of your own unique personality or life experience into it.
This is one reason TikTok is exploding; it’s a never-ending stream of raw personality. Most TikTok creators don’t do a lot of polishing, in fact, the more raw and real, the better. It’s common to find a business expert doling out tips while putting on their face of makeup.
The new world of marketing and business-building offers a Golden Corral sized buffet of tools and venues to express your mission and brand. Don’t be afraid to experiment with some of them.
Life is not a dress rehearsal. You should be playing full-out, without worrying about the judgment of others.
Follow the Fun, the Money will Chase You
For example, there’s a friend-group of women who jumped into the wilderness of Clubhouse (the audio-only app) and decided to create a dating-game style “show” on the platform just for kicks.
When most of the conversations on Clubhouse were boring, “How to Get Rich Today” style, these women started “NYU Girls Roasting Tech Guys.” They’re now contemplating brand deals and sponsorships for a business that invented itself because they were having fun.
If you’re struggling against the voice inside your head that doesn’t want you to have fun because it might be embarrassing, watch this video.
Homework
- Do an hour without input (https://www.deprocrastination.co/blog/block-out-input-free-time)
- Write down 3-5 things you used to do as a kid, but you don’t do anymore. Sometimes those old hobbies and interests are still lurking there in the background. Do I need to mention Gary Vee’s sports cards and garage sale content?
- Read through the latest marketing copy, emails, website content, or customer responses you’ve written. Could you shift those words to be more real, more fun, less jargony and corporate? Take a peek at two brands I have a fun-crush on: Goodr and Chubbies for inspiration.
Let’s Get Real. And Fun. And Really Fun.
In the name of realness, I’ll tell you that one reason you haven’t been hearing from me on this blog for a while is that losing Liz Strauss (our fearless founder) really socked me. I needed time to process, time to re-read her book, time to figure out the path forward with my own writing. And I can feel her not-so-gentle nudge to “just do it.”
Thank you for reading, and for being part of this community.
I hope to get back to a regular weekly posting schedule here, so feel free to comment with your questions and thoughts. And ideas for having fun while making a living.
Photo by Josiah Gardner on Unsplash
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