Branding, the strategic concept building and brand planning for your business, is not as ‘new’ as some of the other digital marketing fundamentals we discuss on our blog. In fact, brands can be traced back to 2000 BC, when such marks were used as a way to flag ownership of something. You have to move towards the late 1800's to see a transition in which the brand has become less about the transmission of ownership and more about saying "this is our brand, that is why you should buy it." Today, branding is based on letting consumers know that your product or service has a certain standard. This pattern is reflected by the brand and can be easily identified by its branding signs. These signs can include your website, landing pages, advertisements, social media pages, logos, trademarks and more. Due to the nature of today's hyper-competitive marketplace, having easily identifiable brand components is more important than ever. A strong brand helps your consumers select the desired business to fill their needs quickly. So let's look at the definition of branding, the importance of branding for your business, and the branding tools you can use to expand your business and its reputation.