According to statistics, more than 70% of Russians sit in social networks. And all your potential customers. All who have a business, have long realized that social networks - one of the most powerful channels to promote products and services, increase conversion, attract subscribers, and of course to increase sales. But, what if your content is, to put it mildly, no? How to make the text more attractive? How to turn a group on social networks as an effective source of leads? We collected for you 7 inviolable rules, which will become the starting point on the way to the ideal content.