Have you heard of influencer marketing? As it seems to be all industry professionals talk about these days in the realm of marketing. What is an influencer? How do we find them? How can they help our business? Similar to SEO and other aspects of inbound marketing, the influencer approach can definitely take some time and require patience for the long game. Unlike PPC Ads and Banners, building a long-term, mutually beneficial relationship with influencers can take time, honesty and effort (just like any other authentic relationship).