Everyone definitely wants their events, conferences, shows to stand out and wow the attendees- How can you stand out from the rest of the competition?

Corporate events are a fantastic way to show off your company brand while establishing your event brand. This is your chance to show the users of your product or service who your company is through an amazing event for them.

Here are 7 Creative Ideas to spice up your upcoming event:

1. 3D Selfie

Creativity is the focus of Adobe’s stunning user conference called Adobe MAX. The three-day-long conference fosters creativity with a giant Lite-Brite in the MAX Playground, a mobile app designing station, and a 3D selfie creator. The Shapify booth by Artec captures the exact shape of an individual and produces a 3D figurine. Incorporate technology and fun into your event to really impress your guests.

2. Halloween Party

Probably the most fitting example for the title of the piece, Virgin Media hosted ‘Trick or Cheat with TiVo’ Halloween Party back in 2011 that used their new TiVo feature for a quiz game with guests. The corpse-like bartenders and ghoulish snacks made for a very spooky night.

3. Ice Cave

LinkedIn took “chilling” to a whole new level. At Talent Connect, the yearly three-day conference focused around recruiting, the company constructed an Ice Cave where attendees and speakers could relax, mingle, and have an icy drink. Talk about cool event marketing.

4. Carnival

Remember how fun carnivals were as a kid? With the colourful striped tents, all the lined up next to each other to create an endless row of games and food? You can recreate that childhood fun in your next corporate event. Google hosted a carnival-themed appreciation event for their Google City Experts, people who write high-quality reviews for Google Maps.

5. Illuminated Balloons

The Fox Upfronts is a presentation hosted by the network’s executives for advertisers and the media where TV programming is pitched and marketers have a chance to buy commercial airtime “upfront”. Things get really fun at the after-party. Fox used illuminated balloons with the names of their shows to light up the path in Central Park as guests headed to the Wollman Rink to ice skate.

6. Live Music Concerts

Music is enjoyed universally and can bring people together from all over. Every year, Pandora hosts a Holiday Party that brings in popular bands like the Fall Out Boys, Panic! at the Disco, Tegan and Sara, and more to perform. Pandora users can enter for free and are also treated with drinks and lounge space.

7. Projection Art

At SXSW, Samsung turned tweets into art. The “Dream Tweet” was an interactive installation where guests were asked to tweet about their dreams with hashtags. These tweets were then projected in real-time onto a wall where they fell onto a shelf.

Want to make your events even more social?
Check out these event marketing tips from social media experts.

The post 7 Creative Ideas to Make Your Next Corporate Event Memorable (Part 1) appeared first on White Massif.