Planning and publicising Corporate events effectively and engaging people’s interest right from the start is critical to their success. Think about a well-organized event goes unnoticed due to lack of promotion. Doesn’t sound good, right? Every event organizing company takes a lot of efforts to take shape. Any marketing tactic that is used specifically to bring awareness to your event is known as event promotion. This can range from email to social media to flyer handouts. Creative approach to the promotion is highly relevant in the success of the event.

As the best event management company in Bangalore, we follow certain steps to promote our events.

1. Powerful Invitations

Start by making your invitations powerful statements of the event’s credibility. Done properly, they will make the event irresistible, will incite action and demand to be taken seriously. Personalising invitations is simple and effective. By tailoring them as much as possible to the invitee and their specific business sector, you massively increase the chances they will attend. Using modern, fresh and compelling designs that work to support the brand are also vital to engage the delegate and lends authority to the event.

2. Very Special Guests

Inviting a keynote speaker or a special guest to host your corporate event is the classic way of filling your venue with interested, engaged visitors. Those who don’t have the budget to invite a Hollywood A-lister to speak, may switch off to this idea immediately. However, by carefully researching your industry sector and asking and understanding who is of interest to your audience, you can find hidden speaking talents. You may find a great live speaker, someone who may not be well known, but can hold an audience, is confident at the podium, someone who speaks from the heart with great authority and engages the audience.

3. Pre-event campaign

Launching a pre-event social media campaign ensures that there is always a rising groundswell of activity which continues to generate energy and excitement right up to the event and even beyond. Create a clear calendar of pre-event activities and monitor and record how the appeal of the campaign is growing.

4. Local Partners

Most events use sponsor partners, but getting local partners and small business involved is a great way to add exciting and unique things to your event which you can then shout about. For instance, why not invite a pop-up coffee business to park outside the venue or even in the foyer, if allowed. Give your guests an alternative with a pop-up smoothie bar. The local company can provide it free if you go directly to them and can make it worth their while with the right numbers. You can use branded cups for instance to reinforce the message. It’s the kind of thing you can promote in advance and generate excitement about.

5. Added Venue Extras

If you know that your client’s delegates are going to be travelling long distances, why not give them added benefits of a local tour. You could do this yourself or employ a local partner to do it for you. Maybe your event will be inviting an international audience and people who have not visited the area before. Why not arrange a walking tour, this will be of real interest to your audience and be relatively low cost. You could even work with a local tour partner or history group or community group to generate an audio MP3 tour that guests can download onto their smartphones and take on their own. It’s really about creativity and adding on small, bolt-on ideas to keep the delegates happy.

6. Amazing Hand-Outs

Creating inspirational and amazing event handouts that will be kept and shared can of course be very expensive. Going through the traditional channels of print publication to produce glossy corporate event brochures can be notoriously expensive. But by focusing on where you spend, or using a small studio press, you can make big savings. You can also use it for promotion ahead of time to generate excitement about the event.

7. Email marketing

According to a 2018 Eventbrite survey of over 800 conference and corporate event creators, email is the most used and most effective marketing tactic to reach attendees. Compared to most promotional tools, email is the least expensive and most cost-effective. Email segmentation is an important opportunity for large, more complex conferences and Corporate Events. Let’s say your event attracts sales professionals from a wide variety of industries. Segment your email list, and you can tell those in finance about a panel led by Charles Schwab, while highlighting a policy-makers discussion for those in healthcare.

Creativity is like currency for promoting corporate events, no matter what budget you have earmarked. Time is a critical resource for your delegates and they want to firstly and primarily know that their time will be rewarded and that they will be wowed by your excitement in the project.