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Branding and Activism: Stepping Up or Stepping In It

“Believe in something, even if it means sacrificing everything.” – Colin Kaepernick One of the most talked-about TV ads of 2018 was released by Nike in September. It featured Colin Kaepernick, an NFL quarterback known for taking a knee during the National Anthem. Despite the ongoing controversy surrounding Kaepernick and his actions, Nike decided to […]



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Branding and Activism: Stepping Up or Stepping In It

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