With new trends coming in almost every day in the digital world, SEO is one area significantly influenced by these shifts. Keeping up with emerging trends and technologies has become more important than ever.

To get insights into such trends and technologies, StartupTalky reached out to several marketing and SEO experts to learn from them what the future holds for search engine optimization. From AI advancements to voice search dominance, these experts shed light on the key trends or technologies shaping the future of SEO.

Join us as we explore their insights and learn how you can prepare your SEO strategy to stay relevant amid such changes.

Chaitanya Kulkarni, Head, SEO and Analytics, Tring
Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Limited
Ritu Parakh, Digital Marketing Manager, GREP
Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform
Nishant Shah, Head-Digital Marketing, Blue Buzz
Omm Dev Sharma, Founder, Mavericks Global
Kishore Acharya, SVP & Head of Marketing, Masai School7

Chaitanya Kulkarni, Head, SEO and Analytics, Tring

With the ever-emerging AI tools and technologies, it has become more important to focus on human-written and well-researched content. While an AI can write content with whatever keyword or topic it is assigned, understanding the intent is very challenging.

Major focus needs to be put in understanding the intent of a keyword or a phrase that has been searched. A certain keyword might have a particular meaning however the intent of its search might be very different. Content has to be an answering machine, that literally answers question phrases that are asked by end users. Such phrases often have very low search volume and are often neglected in a content strategy.

Kiran James, Global Head of Marketing & Product Development, Muthoottu Mini Financiers Ltd

Emerging trends like voice search, artificial intelligence, and machine learning are poised to significantly impact SEO in the coming years. We're preparing our strategy by optimizing for voice queries, implementing structured data markup for rich snippets, and leveraging AI tools for content optimization and personalization.

Additionally, we're focusing on mobile-first indexing, as mobile usage continues to rise. Staying abreast of algorithm updates and industry developments allows us to adapt quickly and effectively. By prioritizing user intent, quality content, and technical excellence, we aim to stay ahead in the evolving SEO landscape.

Ritu Parakh, Digital Marketing Manager, GREP

Looking ahead, there are a few trends and technologies that will significantly impact SEO in the coming years from which few have already started but the impact will definitely increase in the coming years.

Trends like AI, pillar content, and voice search optimisation are a few which will impact SEO more in the coming years.

• Artificial Intelligence: We have already started using the Google AI algorithm, RankBrain which helps in optimising the on-page content.
• Voice Search Optimization: The popularity of voice-activated devices is growing and becoming essential. In the future, this will require us to change our keyword strategy to include more human and natural language phrases and question-based queries that align with conversational speech.
• Pillar content: We are making sure we produce more pillar content and cluster content with related topics and keywords, focusing on building comprehensive content that covers entire topic clusters instead of isolated keywords.

This forward-thinking approach ensures that our SEO strategy not only adapts to current trends but makes sure we stay ahead in tech advancement too.

Pranjal Agarwal, VP-Brand Marketing, Mudrex, a Global Crypto Investment Platform

Google's AI might start directly generating responses to user queries, skipping the usual search results called Search Generative Experience (SGEs). Our strategy has been creating comprehensive, informative content that anticipates user needs and goes beyond potential SGE responses.

With evolving search intent, user queries are becoming more nuanced and conversational. We're using AI tools to understand this shift and tailor our content to meet user needs, going beyond just keywords.

Nishant Shah, Head-Digital Marketing, Blue Buzz

Looking ahead, we anticipate several trends to impact the field of SEO. One major trend is the increasing importance of artificial intelligence (AI) and machine learning in search algorithms. We expect search engines to become more sophisticated in understanding user intent and delivering personalized search results.

As a result, we're preparing by optimizing our content for voice search and natural language processing. Additionally, we're focusing on creating more interactive and multimedia-rich content to enhance user engagement and satisfaction. Another anticipated trend is the rise of mobile-first indexing, where search engines prioritize the mobile version of websites for ranking purposes. We're ensuring that our website is fully optimized for mobile devices to maintain our search visibility and rankings.

Omm Dev Sharma, Founder, Mavericks Global

We anticipate several emerging trends and technologies to impact SEO, including voice search, visual search, and advancements in AI. To prepare our SEO strategy:

• We're focusing on optimizing for conversational queries and long-tail keywords to adapt to the rise of voice search.
• With the increasing importance of visual content, we're exploring strategies to optimize for visual search, including image optimization and structured data markup.
• We're keeping abreast of AI advancements and exploring how they can enhance our understanding of user behavior and inform our content creation and optimization strategies.

Kishore Acharya, SVP & Head of Marketing, Masai School

Emerging trends and technologies such as voice search, artificial intelligence, and machine learning are anticipated to impact SEO in the coming years. To align with these changes, we are investing in structured data markup, optimising conversational queries, and leveraging AI-powered tools for content creation and optimisation. We are also investing in upskilling ourselves about emerging technologies to stay ahead of the curve.