The appliances and electronics manufacturing sector, including the kitchen appliance industry, continues to experience significant growth. This growth is mainly driven by the continuous changes in consumer demands and the latest advancements in technology.
In 2023, the Indian kitchen appliances market reached US$5.6 billion and is expected to grow at a CAGR of 8.17% from 2024 to 2032. Within this industry, a name that is making strides with its advanced and innovative cooking technology is On2Cook.
On2Cook is the world's fastest cooking device that uses induction, heat, and microwaves to quickly cook food while saving energy and keeping it nutritious and tasty.
In this article, read more about On2Cook, its founder, product, business model, funding, and more.
On2Cook - Company Highlights
| Startup Name | On2Cook India Pvt Ltd |
|---|---|
| Headquarters | Ahmedabad, Gujarat, India |
| Sector | Electronics Manufacturing, Kitchen Appliance |
| Founder | Sanandan Sudhir |
| Founded | 2022 |
| Website | on2cook.com |
On2Cook - About
On2Cook - Industry
On2Cook - Founders and Team
On2Cook - Startup Story
On2Cook - Vision and Mission
On2Cook - Name and Logo
On2Cook - Product/Services
On2Cook - Business and Revenue Model
On2Cook - Launching Company Strategies
On2Cook - Customer Growth and Retention Strategies
On2Cook - Challenges Faced
On2Cook - Marketing Strategy
On2Cook - Recognition and Achievements
On2Cook - Funding
On2Cook - Competitors
On2Cook - Future Plans
On2Cook - About
On2cook India Pvt Ltd is a company incorporated in India in 2022, with a vision to transform the cooking industry. Nothing has changed much since the invention of microwave ovens, and it is time that the cooking industry catches up with the rest!!
On2Cook is a revolutionary fastest cooking device that prepares food using a unique combination of induction, heat, and microwaves, ensuring energy efficiency and flavor preservation.
On2Cook - Industry
On2Cook operates in the consumer electronics sector, focusing on advanced kitchen appliances. With India's kitchen appliances market projected to grow to US$ 11.4 Billion by 2032, On2Cook is ready to benefit from this expansion. Its innovative combination cooking technology cuts cooking time by 70% and energy usage by 40%, meeting changing consumer demands. Using AI for data analysis, On2Cook aims to contribute to this growing market while promoting healthier and energy-efficient smart communities.
On2Cook - Founders and Team
Sanandan Sudhir (Sandy) is an Inventor who embarked on an Entrepreneurial Journey with a vow to revolutionize the traditional norms and beliefs associated with cooking and the food industry as a whole. It was an attempt on an evening to fasten the cooking of cabbage that eventually led Sanandan to create a confluence of conventional as well as modern methodologies and introduce to the world its fastest cooking device – On2Cook. In addition to being a serial inventor, he is currently the President and CEO of new‐age startup On2Cook India, which focused on disrupting the cooking industry through its patented game-changing inventions.
Engineer by education and hustler by passion, he already has at least 17 granted patents and nearly 20 innovative products in his kitty, even as he has helped multiple businesses develop their product ideas from a thought to a successful business. An alumnus of Ahmedabad‐based prestigious institution, National Institute of Design, Sanandan has earlier worked with General Electric aka GE.
During his stint at the multinational conglomerate, he played an instrumental role in defining the vision for Industrial design, innovation & concept development for organizations like GE Healthcare. Sandy was also the first Indian to receive an IDEA Silver Award at the 2009 IDSA Design Awards (Category ‐ Medical Devices) for the product Discovery MR (Designed at GE Healthcare).
Winner of several other Industrial design, Engineering & Management awards and more than 22 years of Design Excellence and Leadership experience, Sanandan has deep insights into both local & global perspectives in relation to market differentiation and product design practices. Sanandan is a sought‐after Keynote Speaker, Mentor & Jury member across the globe. Every interaction with Sanandan is an opportunity to learn & grow!
On2Cook - Startup Story
The concept is firmly established in early memories of observing parents spending 3 to 4 hours daily in the kitchen, gaining firsthand insight into the labor and dedication involved in cooking while residing in a multi-generational household.
Upon completing his post-graduation at NID and commencing work at GE Healthcare in Bangalore, Sanandan encountered the challenge of preparing meals late in the evenings due to the absence of food delivery services such as Swiggy and Zomato. This was during the early 2000s, a period when microwaves were gaining popularity in India. Recognizing this trend, Sanandan decided to acquire a combination microwave oven, which included a booklet containing over 100 Indian cooking recipes.
Over the course of approximately three months, Sanandan discovered that microwaves are effective in preserving the color, texture, structure, vitamins, and minerals of vegetables, thereby offering health benefits. However, Sanandan faced challenges in achieving caramelization and preparing flavorful Indian cuisine recipes using this method. Additionally, his limited experience with gas stove cooking resulted in overcooked dishes that did not meet his culinary standards.
This led him to develop the concept of partially cooking vegetables or proteins in the microwave and then preparing the onion and tomato gravy on a gas stove to combine the two before serving after tossing them together for 3 to 5 minutes. Sanandan utilized this combination method to cook for himself for nearly three years before getting married and continued to explore if there were any available products that could integrate microwaves with conventional flame or induction cooking methods.
Nearly ten years later, Sanandan decided to leave all employment and dedicate himself to this concept. The initial prototype was lacking in terms of size, volume, and weight, but despite the challenges, Sanandan managed to cook his vegetables. It was at this point that On2Cook applied for patents in India, the USA, and the UK and went through 14 iterations of prototypes before achieving the current production model available in the market.
Amidst the COVID pandemic and prior to appearing on Shark Tank India, Sanandan presented the technology to over 300 commercial kitchens and prepared nearly 100 different dishes to gauge customer expectations, particularly in and around Gujarat. The feedback was exceptional and served as motivation for them to continue refining the prototypes until they finally developed a reliable product capable of operating continuously for 15 days without interruption.
On2Cook - Vision and Mission
To create a future where cooking is a hassle-free and enjoyable experience for everyone, and On2Cook's combination of cooking technology is an integral part of every household and commercial cooking space.
On2Cook - Name and Logo
As a team of inventors, they are on to something all the time. A dedicated team of innovators is constantly pursuing new ideas. Upon recognizing the widespread struggle with cooking, particularly among inexperienced individuals, Sanandan saw an opportunity to enhance traditional cooking methods by introducing a microwave lid for use with a pan.
Given their tendency to build upon existing concepts, Sanandan chose to brand their company as On2Cook, reflecting their commitment to innovation and integration as an approach to problem-solving. When specifically focused on cooking solutions, their brand transforms into On2cook.
On2Cook - Product/Services
The On2cook product stands out as the most rapid cooking device available, boasting 70% energy savings and up to 40% conservation of water-soluble vitamins and minerals when preparing vegetables and proteins without the need for additional water. Extensive sensory testing has confirmed that the resulting food quality surpasses that of any other cooking method due to its unique combination technology, which minimizes impact on food structure, texture, color, and nutrients while achieving the shortest possible cooking time. Additionally, the product includes an integrated app for recipe automation, enabling even novice cooks to perform like professional chefs with minimal training.
The product enables you to prepare curry traditionally without requiring any changes to your usual cooking routine. Once you add the vegetables or proteins and close the lid, the microwave function activates, cooking the food evenly from within. The induction or flame from below enhances browning and flavor through caramelization, while the top-mounted microwaves ensure rapid and efficient cooking without the need for additional water, preserving high-quality taste and texture.
The operational concept is straightforward. The base generates direct heat conduction through the induction at the bottom, while the lid's microwaves simultaneously cook the food from within. This process is complemented by an integrated stirrer, nozzle, and pump that facilitates the addition of moisture as needed for cooking. Furthermore, a suction pump removes all cooking fumes from the chamber, enabling chimney-free and fume-free cooking in any location without requiring specific kitchen setup or infrastructure. With 9 patents granted in the USA, UK, and India, On2Cook technology is protected, and On2Cook has numerous pending applications for further advancements.
Throughout the design process, They made numerous iterations to meet the necessary safety standards for microwave ovens while incorporating a nearly spherical shape and a removable pan. The current product is designed in line with the CE, UL, and BIS Certification requirements. Throughout the 14 iterations, the product has undergone significant evolution to become a fully equipped product offering professional and home chefs a hands-free cooking experience, requiring only the precise addition of ingredients as directed by the device.
On2Cook - Business and Revenue Model
At present, On2Cook primary emphasis is on catering to the HoReCa industry and revolutionizing the culinary realm by substituting 5 to 6 individual kitchen appliances with a single on2cook device. This innovative 6-in-1 tool enables users to reduce space and energy demands while promoting sustainability in the kitchen. In approximately 8 to 12 months, Sanandan is planning to expand its sales efforts to include direct-to-consumer B2C channels, allowing us to reach households worldwide that can invest in this product.
Their product is marketed to the HoReCa industry at a price point of around INR 65,000, with a gross margin of about 45%. Upon venturing into business-to-consumer sales, Sanandan anticipates the potential for introducing a ready-to-cook meal service, which could prompt a shift in its entire business model towards a subscription-based approach.
On2Cook - Launching Company Strategies
At present, Sanandan's focus is on enterprise customers operating more than 10 outlets in the cloud kitchen or QSR sector. These customers initially purchase a few units to conduct testing before gradually implementing them across multiple outlets, once they have adapted their processes to accommodate the new device.
On2Cook is currently at a stage where it has supplied initial devices to numerous companies of this nature, and Sanandan is scaling up as it receives repeat orders from these customers. On2Cook sales operations commenced just two months ago, and Sanandan is currently selling directly with plans to establish a distribution network in the future.
On2Cook - Customer Growth and Retention Strategies
Sanandan possesses a distinctive technology and product that effectively addresses specific customer pain points, with no competing products capable of offering the same solutions to this particular customer base. As a result, their key focus is on customer service to capture their attention, which involves active participation in numerous trade shows where Sanandan conducts live demonstrations to showcase the relevance of its product within its ecosystem.
On2Cook growth is contingent upon securing repeat orders from these business-to-business customers. In the business-to-consumer sector, Sanandan intends to leverage influencers and create detailed video content on platforms such as YouTube and other social media channels to elucidate the benefits of its product to household consumers. Sanandan is committed to delivering a promise that home cooking will be completed in less than one-third of the time it typically takes.
On2Cook - Challenges Faced
In the world of startups, each day presents a fresh set of obstacles, and conquering these challenges has become a way of life. From securing funding for its capital-intensive product development and production to ensuring that its product can operate continuously for 15 days without interruption, every step has been difficult.
As Sanandan is pioneering new technology with no existing comparable products, it lacks reference points for technology development, business models, or identifying individuals capable of selling the concept. The On2Cook journey has been both stimulating and unpredictable, and Sanandan anticipates this to persist for several more years until they transfer this venture into a billion-dollar enterprise.
On2Cook - Marketing Strategy
Utilizing its state-of-the-art demo space to showcase its innovative product and technology has proven to be a successful strategy. By providing potential clients with an unparalleled experience, it has generated significant interest and secured numerous orders from the business-to-business industry.
In addition, participating in trade shows and offering demonstrations has effectively highlighted the time-saving benefits and superior quality of its food output.
On2Cook - Funding
On2Cook has raised INR 25 crores to date at a post-money valuation of INR 105 crores in the seed round, and it is planning to raise more funds to scale in the coming months.
On2Cook - Recognition and Achievements
- Awarded the prestigious iF Design Award (2021), Diamond Award for the best International Invention at the British Invention Show 2021, New Innovations in Consumer Electronics (NICE) Award at CES 2022.
- Also Awarded the Best Emerging Food Tech 2023 and Showcased in Shark Tank India Season 1.
- Listed Among the Top 200 Start-Ups on the DGEMS Forbes List of Companies with Global Potential.
On2Cook - Competitors
On2cook represents a unique product category with no direct competitors, as it ingeniously combines induction or flame cooking from the base with microwaves from the top, all facilitated through the lid.
This groundbreaking innovation is poised to revolutionize the cooking industry and is anticipated to become a staple in households and kitchens that have the means to invest in this cutting-edge technology.
On2Cook - Future Plans
- Presence in 10 countries in 3 years and 100 countries over the next 10 years.
- Create a 10 percent market share in the kitchen in both B2B and B2C spaces over the next 10 years.
- Establish a portfolio of products to become a leading technology brand in the cooking industry.
- Help organizations (QSRs, Cloud Kitchens, and HoReCa segments) achieve their sustainability targets by 2030 with On2Cook adoption.
FAQs
What is On2Cook?
On2Cook is a revolutionary fastest cooking device that prepares food using a unique combination of induction, heat, and microwaves, ensuring energy efficiency and flavor preservation.
Who founded On2Cook?
On2Cook was founded by Sanandan Sudhir in 2022.
How does the On2Cook cooking device work?
On2Cook device utilizes a combination of induction, heat, and microwaves to cook food rapidly and efficiently, preserving nutrients and flavor while reducing cooking time and energy usage.
How does On2Cook technology preserve food quality?
On2Cook's combination technology minimizes impact on food structure, texture, color, and nutrients while achieving rapid cooking times, ensuring 70% energy savings and up to 40% conservation of water-soluble vitamins and minerals.
