Companies aren’t gentlemen. Neither are they ladies for that matter. They are the boors. The boors are the ones who don’t get invited to parties because all they can do is talk about themselves. The ones who tell you with dull eyes about their latest interest in home gardening and making sure to go into detail about fertilizers,different seeds and the costs of each. They just drag on and on about the many fascinating features of their life. But, perhaps we shouldn’t blame Companies for how uncouth they are.

You see the average company designed for a pre-internet era was taught only to talk. Never to listen. The internet is no man’s land, where the company and we are in many ways on equal footing. Unfortunately, companies still have the airs of the good old days and refuse to acknowledge the modern voice; to their peril.

However, all is not lost. Stakeholders can rest peacefully knowing that there are ways in which their companies can become more human and profitable, of course. Essentially, what these companies need is to learn manners. There are certain social skills and graceful modes of conduct, which if practiced can make one more gentlemanly or more ladylike. Why not apply some of these to the companies?

Here are 4 social skills a company can attempt to fathom:

1. Listen to the chatter

This is obvious. You need to listen to your customers. Not wait for your turn to talk at the start of every YouTube video. There are forums and tools that help you listen to your customer so use them. Try to understand how you come off to the people you talk to.

2. Subtlety of sorts

This is perhaps the most useful social skill of the four and the most difficult. You should approach a prospective customer with a sense of tact, and friendliness. Not needy desperation. This is a virtue that is mostly lost on you while you beat us over the head with your home Gardening Equipment.

Do not make immediate advances. Rather interest the customer with a funny story, intrigue them with a few hints about your product, and when they truly seem comfortable show them how awesome your product is. If you get this one down, then you are far ahead of most companies and admittedly some humans too.

3. Authenticity at its best

While subtlety is the most useful social skill of the four, this is perhaps the most rewarding. A brand that is authentic is a brand that’s a notch ahead of the others. It admits to its mistakes and tries to make-up for them.It is frank about what it wants and what it has to offer! It has an inspiring and relatable story.

4. Value for money

This is something non-negotiable of course and it’s the final test of a company’s worth. A company needs to truly add value to its customers’ time. All the gentlemanly posturing in the world won’t save you if your product is always underwhelming and your services incompetent. Remember to design a product that your customer cares about.

How do you know what your customer cares about?

It is not easy these days being courteous and socially savvy. It is all the more impressive when a company behaves with grace and good outgoing communication. These are the companies that stand apart in the corporate crowd. These are the kind of companies that might just make you want to buy home gardening equipment.

Learn more about Kapture service CRM , contact us @ +91 7899887755 or [email protected]! Also sign-up for a free demo or start a 30 day no credit card free CRM trial

The post Companies Aren’t Gentlemen – Yes, we are talking about customer support! appeared first on Kapture CRM.