And in the blink of an eye, we are more than halfway through February. In another two weeks, two-thirds of Q1 2024 will be in the books, meaning there will be a lot of Sales Leaders and Senior Executives starting to get nervous about Q1 Earnings Reports. Q1 earnings reports set the tone for the year and a poor Q1 could dig a hole that is impossible to get out of.

The primary motivation for taking price discounts is to drive revenue to meet top-line (P&L) commitments. However, there are short- and long-term ramifications to the rest of the business and key metrics of performance from pulling that one lever.

For purposes of sharing, I have pulled some content from our core Business Acumen solution to share ideas and insights on why discounting can be good, bad, or non-consequential based on your current business condition.