It is a question that is asked in 100% of the Business Acumen training programs conducted by Advantexe and it never fails to be a provocative conversation in our business simulation debriefings, “Did our investments in Social Media Marketing really work, or is it just the latest fad?”

Over the past few months, I have traveled around the world delivering high-profile business acumen programs to the future leaders of large organizations and I continue to see a trend of a lack of awareness about the impact of social Media Marketing that is startling.

I’m astounded every time I answer participant questions that yes, indeed, the cumulative investments they’ve made in their Social Media marketing strategies will pay off in terms of better awareness, stronger brand equity, and ultimately increased revenues and profits.