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What Makes a Good Channel Partner?

One of the most important, but often overlooked parts of a Business strategy is the selection, development, nurturing, and management of channel partners. From a business acumen perspective, the channel partner could be the only way of getting products and services to the end customers.

Recently, I was conducting a business acumen training program for one of our clients in the chemicals industry. The audience was a group of Emerging Leaders being prepared to move from a functional role into an enterprise role and the primary learning objectives were to develop their strategic thinking and financial management skills to be able to lead a business unit.



This post first appeared on Advantexe Advisor, please read the originial post: here

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What Makes a Good Channel Partner?

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