The Taylor Swift – Travis Kelce relationship is like two different and unique galaxies on opposite sides of the universe colliding with unprecedented business outcomes.

Think about it for a moment…

The National Football League (NFL) is one of the most important and prestigious assets in the entertainment industry and for that matter, the world. Its fanbase is one of the most desirable to advertisers and their buying power is immense. Changing the way it operates and having it pivot toward becoming more inclusive of “Swifties” is unprecedented.