Part 1 of our Making Yourself Indispensable blog series focused on building an understanding of Business Acumen, while part 2 featured tips on becoming a stronger leader. The last part of the series will discuss the importance of understanding the role of the commercial side (marketing, sales, service) of the business. While this blog post is essentially written for people on the commercial side (Key Account Management, Account Managers, Marketing, Sales Professionals, etc.), in today’s newly evolved business environment everyone sells. The more you can support the sales process, the more indispensable you are to your company.

Strategic Business Selling is defined as the capability of leveraging business acumen into the sales process so that you are seen by your customer as more than “just a salesperson”; you are a trusted strategic advisor, and you are offering a full value proposition.