Something dramatic has happened to Sales Professionals around the world. Over the past six months, I have been working on several large global sales training engagements and I have noticed that a significant number of business-to-business sales professionals who once managed a portfolio of accounts and had the responsibility of growing those accounts through maintaining them and then looking for new opportunities have given up on new sales development.

I’ve been told by their managers and the sales professionals themselves that they simply are refusing to do new business development. What was once a hybrid of both farming and hunting has now evolved into an either/or role. Either you are a farmer and take orders from existing relationships, or you are a lone wolf hunter going after new business, bringing it on, and handing it off to a service team. The middle has gone away and in my opinion, that is a shame for everyone involved but most specifically the customer who can benefit from the experience and value that a true sales professional can add to an account.