Over the past few months Advantexe has experienced a significant surge in the Demand for Marketing focused business simulations that develop skills and competencies in what we are calling, “Marketing for 2021 and Beyond.”

The increased demand has been from every industry with a slightly heavier emphasis coming from life sciences, high tech, consumer packaged goods, and financial services. The requests have ranged from simulations designed for marketing professionals to improve and expand their skills, to marketing skill building for employees in various non-marketing functions to better understand the role and importance that marketing has in the new value chain of an organization. In other words, developing empathy in a cross-functional environment.