Sales Enablement has been one of the most significant areas of investment for many sales organizations over the past few years. Sales enablement is defined as the process of providing the sales organization with the information, content, and tools needed that help sales professionals sell more effectively. The foundation of a sales enablement process and culture is to provide sales people with what they need to successfully engage prospects and decision makers throughout the entire buying process and beyond. Either provided by a Sales Operations group or as part of a Marketing team, sales enablement can become the “secret sauce” to revenue generation success. According to a recent analysis, companies that invest in state-of-the-art sales enablement programs and platforms increase their quota attainment by 50% which is a significant accomplishment.