Marketing is a vital part of the puzzle for a small Business. It tells potential clients who, what, where, why, and when. But, marketing can become a black hole in which money goes to never be seen again. If the marketing is targeted to the wrong audience or the message does not get across the ROI can be nothing to negative. With such a diverse and open market how does a small business compete when resources are at a minimum? How can a small company get the word out without throwing everything it’s got into one basket? Understanding how, where, and when to use certain marketing strategies and tools can save time and resources. These resources can then be distributed into the right places of the businesses.
There are many ways for a small business to market itself without breaking the bank. One great way is network marketing. They can be a very good place to market your company. It can also be a big waste of time depending on the networking group you meet with. I have seen some groups that do not like for you to come out and ask for the business. In fact the best way to go into these events is with a perspective of meeting new people. Then as relationships build, so will your client base.
Business cards are an underestimated way to gain clients. It’s the most affordable and effective way to get the next customer. Anywhere you go give a business card. One of the most successful businesses I had was built on business cards. I give them when I went to dinner, movies anywhere. Even in drive thru as I paid for my lunch I would give my business card.
The internet has become a great way to market. It is now easier and more cost effective than ever. Placing ads on sites that are free can help drum up some business fast. It takes time to do this and why some business owners decide to pay someone to this for them. First you must choose who and what you are trying to reach. Then target those sites and reach people. How about the phones? Well cold calling can work but can be a lot of work. It is best to only use cold calling when selling product and or services to businesses. If not you will have to buy a do not call system to avoid trouble. In most states like Florida businesses can be cold called. Visiting businesses and giving out flyers and speaking to people can drum up some business. The first thing you need to do as a business is create a marketing strategy. Research areas of opportunities and create and implement a strategy to pursue. This will assure that you correctly and efficiently market yourself. Keep it simple and use your imagination.