If I had to guess, I’d say Concealer is the one makeup product that everyone uses from time to time. Even if you hate foundation and think mascara is a torture device, it’s hard to resist the allure of being able to downplay under eye circles or cover up a rogue blemish, right?

The trick is finding your personal best concealer. What works on one person could be totally wrong for the next. But, if you ask enough people what their top pick concealer is, the wisdom of the crowd will point you in the right direction. With that in mind, these are the five best-selling concealers at Ulta right now…

This Ulta-exclusive hydrating wand concealer can double as a highlighter or contour, depending on which of the fourteen shades you pick. Users praise its long-lasting formula and smooth application, with one verified buyer saying “…it looks totally natural. It’s literally magic in a tube.”




→ Buy the Tarte Double Duty Beauty Shape Tape Contour Concealer, $25.00, at ulta.com.


If under eye shadows top your list of woes, this It Cosmetics best-seller might be your holy grail. It contains anti-aging ingredients and claims to be crease-free, and it has 3,645 reviews with an average 4.3 out of 5-stars rating.




→ Buy the It Cosmetics Bye Bye Under Eye Anti-Aging Concealer, $24.00, at ulta.com.


For the more experienced makeup maven, there’s this L.A. Girl concealer, which comes in twenty-eight colors ranging from natural skin tones to color-correcting options like peach and lavender. I haven’t mastered the art of color-correction yet, but the excellent price on this best-seller might make me take up experimenting again.




→ Buy the L.A. Girl HD Pro Concealer, $4.99, at ulta.com.


This Too Faced concealer is still pretty new to the market, but that hasn’t stopped it from racking up 497 reviews on Ulta.com. I get the feeling it’s one of the must-try new concealers. It comes in sixteen shades and gets high marks for being blendable and natural looking.




→ Buy the Too Faced Born This Way Concealer, $28.00, at ulta.com.


My personal favorite of the best-selling bunch is this NARS concealer. It comes in sixteen shades, each with specific undertones called out in the color description, which helps to find the exact right color. Users rave about the ability to find the right shade for a range of skin tones that, unfortunately, aren’t normally serviced by cosmetics companies, like very fair with neutral undertones and dark cacao with golden brown undertones.




→ Buy the NARS Radiant Creamy Concealer, $30.00, at ulta.com.


So, what do you think about the wisdom of the masses? Are you inspired to give a new concealer a try? I think I'm going to give the Tarte Shape Tape a whirl. It has amazing reviews, and I'm always intrigued by exclusive products. Let me know your thoughts in the comments!