If you’ve never heard of Palentine’s Day, you’ve been missing out. When the sweep of commercialised Valentine’s Day storms in at the start of February, we’re either on the winning (#relationshipgoals end) or losing end (#bridgetjoneslife). There’s a misleading stigma surrounding Valentine’s day as a Hallmark Holiday for couples only.

In the last 10 years, thanks to the rise of social media networks such as of Facebook and Instagram, Valentine’s Day has boomed into a parading holiday of ‘who did it better’. These posts, tweets, messages, and other online displays of affection ultimately leave an inferior taste in our mouths for not ‘celebrating’ the celebration, or being ashamed of going it alone. There is no shame in not having a Valentine, and Palentine’s Day is a palatable alternative that even the most anti-Valentine can get their teeth into:

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