I like seeing Ambiguous at a show like project, mixing it up with fashion brands as opposed to the action sports brands you see at Magic and Pool. It suggests that the label is taking aim at a goal beyond mere surf/skate lifestyle apparel. Not there’s anything wrong with surf/skate lifestyle, but it works less and less the older you get; and Ambiguous seems to be taking that issue into account more and more these days. The forthcoming collection we saw is inspired by Japanese design themes, and it all has a natural, casual feel that doesn’t stray too far from the brand’s identity.