LiLi The First, a women’s Boutique in Georgetown, specializes in small and unique collections with one of a kind pieces, all made by emerging designers who pay great attention to detail and quality. Owner Ifat Pridan has a mission: to encourage women to discover their individual style and she’s usually on hand to help each client do just that. Ifat spent 20 years in corporate IT, before deciding to follow her passion and open a boutique to help women, no matter their size,  feel strong and confident. Her first store was in Virginia before moving to her present location in Georgetown. Ifat is equally passionate about women’s empowerment. Clients are encouraged to donate their gently used clothing to the boutique’s Fashion Support each located in the store. All proceeds from sales of those goods go to the Women’s Center which provides counseling, training, and education to women in need. Can you point to one event that triggered your interest in your career? I was always fascinated by the impact that fashion has on our lives. Even if you don’t consider yourself as fashionista, you still make a daily style choice that impacts your attitude and your confidence which is a reflection of your [...]

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