It’s Hispanic Heritage Month  which initially began as a weeklong celebration in 1968 under President Lyndon Johnson. At that time he said, “The people of Hispanic descent are the heirs of missionaries, captains, soldiers, and farmers who were motivated by a young spirit of adventure, and a desire to settle freely in a free land.” We are celebrating Hispanic Beauty Founders like Ere Perez during this time.

The History Of Hispanic Heritage Month

It wasn’t until 1988 that President Ronald Reagan extended the week to a full month — keeping the Sept. 15 start date because it coincides with national independence day of Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica. Similarly, Mexico celebrates on the 16th, Chile on the 18th and Belize on the 21st.

Hispanic Beauty Brand Founders

Hispanic Beauty Brand founders are from all corners of the Hispanic Diaspora. We’ve got  JLo with her glam and glow skin care and body care lines. We also have  Rea Ann Silva the founder of Beauty Blender, the makeup sponge we can’t get enough of who has a blended Mexican, Portuguese, Spanish, and Irish heritage. We can’t forget Tata Harper from Colombia with the best in clean ingredients and Selena Gomez who founded Rare Beauty.

About Ere Perez

Today we are putting the spotlight on Ere Perez, born in Mexico, who incorporates many Latin American traditions into their natural skincare and cosmetics. While the brand is “Bondi born”, founder Ere Perez grew up in Mexico, where she became very inspired by the colors, natural ingredients and at-home remedies, and decided to merge the richness of Hispanic heritage with the beauty of nature.

The Beetroot Cheek and Lip Tint which has a blend of blue agave, vitamin E, and additional anti-oxidents to help soothe and nourish the skin.

Avocado is another essential ingredient used. You can find it as key ingredients in the Avocado Waterproof Mascara, Natural Almond Mascara, and the Vanilla Highlighter. This will help to give hair a shiny, silky appearance.

Try: Avocado Waterproof Mascara $19

It’s anti-inflammatory properties make it a  valuable ingredient  making for sensitive eyes and stimulating for lashes and follicles.The Avocado Waterproof Mascara from Ere Perez is the ultimate natural vegan mascara. Featuring a blend of nourishing oils & waxes in a long-lasting dry-style formula. With the magic of mamey and avocado oils to regenerate, strengthen and kickstart growth.

Corn is a staple of Mexican diet.

Try: Corn Setting Powder $39

Cacao is not only delicious smelling, but its rich anti-oxidants are used to soften the skin. Studies have shown that cacao can help to reduce stress and calmness.

Try: Vanilla Highlighter $34

The Vanilla Highlighter from Ere Perez accentuates brows, lips and cheekbones. This light-reflecting formula catches the light and illuminates your skin. The final touch for an extremely dewy complexion.

The Carrot Colour Pot from Ere Perez is a multitasking vegan colour cream for cheeks, lips and eyes. Packed full of hydrating antioxidants to soften skin while adding long-lasting colour. Complements every skin tone.

Studies have shown that cacao can help to reduce stress and calmness.