Going Extramile, goldplating or customer delight talk about providing customers with a service that goes beyond their expectations. This helps you to make an emotional connection with them.

It develops their trust in your Business and retain them until you continue to provide good and worthy services.

When should you do it?

1) In a new business it get loyal customers quickly and solidifies your place in the Market.

2) If you are not able to increase your sales and you are seeing stagnation in your revenue.

3) If you want to improve your product but need real feedback from customers.

Who should you do this with?

1) With your regular customers, as they can become your brand ambassadors.

2) With the people of the new demography.

How should you do it?

1) Offer useful freebies with your product.

2) Solve their problem that is preventing them from enjoying your product or service.

3) Offer an additional feature that is expensive but useful to customers.

4) Take care of logistical problems with your product.