In our Wild deodorant review, we discover if the natural deodorant is as effective as the brand – and the many, many influencers Wild has paid to promote it – claim
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What is Wild Deodorant and how does it work?
How we tested Wild deodorant
Wild deodorant consistency
Is Wild deodorant effective?
Wild deodorant scents
Wild deodorant alternatives
Wild deodorant review: Verdict
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UPDATE: If you’re interested in giving the Wild deodorant a go, while getting more bang for your buck, it’s now been confirmed that Wild features in the Holland and Barrett advent calendar 2023.
The calendar costs £45 and contains 25 of Holland & Barrett’s bestselling skincare products from brands including Q+A, VitaSkin, Holland and Barrett’s own brand of products, as well as a deluxe version of the Wild deodorant.
Check out the full list of what’s inside the Holland and Barrett advent calendar in our best cheap advent calendar 2023 guide or keep scrolling to read our Wild deodorant review.
Original Wild deodorant review continues below
Many of us have made, or are trying to find, various ways to live more sustainably.
Whether it’s recycling more, ditching plastic or searching for ethically sourced products, one area we hadn’t really considered – among the shampoo bars, vegan creams and eco-friendly makeup brushes – was natural, aluminium-free deodorants.
That was until we carried out this Wild deodorant review.
This has coincided with a surge in Google searches for deodorant alternatives, with more than 5,400 searches a month being made for “natural deodorant” and similar terms.
This is why our interest was piqued when we discovered Wild – and it seems it’s piqued the interest of many others too.
Since we first published this Wild deodorant review, the brand has launched on the UK high street, in partnerships with Sainsbury’s, Holland & Barrett, M&S and more thus getting in front of even more people.
In our Wild deodorant review below we explain how the brand does things differently from the majority of deodorants on the market, how to get started and buy Wild refills, and what choices you have when it comes to scents and cases.
Buy now from Wild
Wild deodorant review
You have three options when buying a Wild deodorant: Subscribe and Save, a One-Off, or what the company calls The Full Monty
What is Wild deodorant? Posted through consumers’ doors – in 100% recyclable packaging – the Wild deodorant range is natural, biodegradable, refillable and 100% compostable, without any unnecessary chemicals. Even fragrances are created using natural products such as orange and coconut.
Wild deodorant refills: Wild refills are available as a one-off purchase or part of a subscription service, where you’ll initially receive a case and scent of your choice, with a new set of three refillable fragrances sent automatically every three months. A Wild natural deodorant refill will fully compost within six months and biodegrade within 12, leaving no trace whatsoever.
Wild deodorant price: You have three options when buying a Wild deodorant: Subscribe and Save (£12 a month), a One-Off (£25), or what the company calls The Full Monty (£35). We explain more about each offering in the Price section of our Wild deodorant review below.
Where to buy Wild deodorant UK: Wild | Sainsbury’s | Holland & Barrett
How we tested the Wild deodorant
For our Wild deodorant review, we spent two months using the natural deodorant as our main source of underarm protection
For our Wild deodorant review, we spent two months using the natural deodorant as our main source of underarm protection. During this period, we only used Wild deodorant (no other deodorants or antiperspirants), and we selected the pink case. During our two-month Wild deodorant review period, we used the Coconut and Vanilla and Fresh Cotton and Sea Salt scents.
WHY SHOULD I GO ALUMINIUM-FREE?
Aluminium-free deodorants contain natural ingredients that work to keep you dry and stop your underarms from smelling while being kind to your body.
Wild’s formula contains tapioca starch, an absorptive powder, and antibacterial baking soda. Both perform the same roles as aluminium salts.
It’s also these salts that leave yellow stains on your clothes.
We wore it for everyday tasks while chasing after our toddler; during runs and exercise, and we wore it with a variety of clothes including black and white cotton tops which are notorious for picking up deodorant stains.
Consistency
If you’ve ever used a deodorant stick before, you’ll know they’re typically creamy and thick. The Wild deodorant is no exception but despite its solid consistency, it glides on surprisingly well – almost melting into the skin as it warms in contact with our body heat.
At first, we applied multiple layers, on the assumption it wouldn’t work as well as our current deodorants – and partly because we’ve had poor experiences with cream deodorants in the past. We soon realised, by day three, that a little goes a long way.
This means you can coat your armpit with a single up-and-down movement that will last until bedtime. Even surviving heavy exercise.
In fact, it’s easy to apply too much and this will leave slimy and sticky residue on your clothes, not to mention you’ll waste a lot of product which, at these prices, can be a little galling.
Scents
Wild often releases limited-edition scents. Lemon Meringue is (pictured)
There is an increasing number of Wild deodorant fragrances and, at the time of writing, these include the following:
For any Wild scents that are not obvious, we’ve explained more about what to expect. The scents marked with an asterisk are also available in a separate version that’s more suitable for sensitive skin.
- Camomile Tea & French Lavender
- Fresh Cotton & Sea Salt: Inspired by freshly washed clothes on a clothing line*
- Jasmine & Mandarin Blossom*
- Mint & Aloe Vera
- Orange & Neroli
- Pomegranate & Pink Peppercorn: This is a mixture of pomegranate with dark plum, dry amber, musk cedarwood, and patchouli
- Coconut & Vanilla*
- Salted Caramel Popcorn*
- Sandalwood & Patchouli
Every Wild deodorant scent is made using essential oils and they’re free of aluminium salts, parabens and phthalates utilising a range of natural ingredients. The sensitive skin versions then remove the use of Baking Soda, too.
You can see the full range of Wild ingredients, and their uses, on the company’s website.
Is Wild deodorant effective?
During our entire Wild deodorant review, we never once felt like our armpits were clammy. We were also impressed with the smell
Given that Wild is a deodorant, and not marketed as an antiperspirant, we had expected to sweat the same as we would before. This is because a “deodorant” protects against odour, but doesn’t block sweat. A product labelled “antiperspirant” typically uses a chemical to block sweat.
However, during our entire Wild deodorant review, we never once felt like our armpits were clammy. We were also impressed with the smell.
The Coconut and Vanilla version was a little lost; it didn’t last very long and was a bit sickly sweet. The Fresh Cotton version, on the other hand, is great. It makes such a refreshing change to other, harsher-smelling deodorants and antiperspirants. It provides a subtle aroma without being overbearing, and this smell lasts well into the evening.
Having learned our lesson at the start, when we applied too much and the Wild deodorant left marks on our clothes, we got the hang of it quite quickly. From that point on, we never experienced any marks, streaks or residue and we could get dressed immediately.
Wild deodorant alternatives
If Wild deodorant is too expensive or doesn’t offer the scents, cases or subscription offers you’re looking for, there are a few alternatives.
Typology’s Natural deodorant is only available as a one-off, but it costs £14.50 instead of £25. You don’t get the choice of case or scents – it comes in Bergamot Green Mandarin, and Rose Vanilla for sensitive skin – but if you’d rather get a cheap alternative to Wild without paying for all these choices, then Typology is the way to go.
A similarly priced, yet larger, Wild deodorant alternative is Proverb. It comes in two types – Core and Active – and the latter is better for people who sweat a lot. There are then three scents, Wild Mint and Eucalyptus, Coconut and Tonka, and Sensitive and Unfragranced.
We’ve tested the former two scents and our favourite is the Coconut and Tonka. The scents last all day and you only need a small amount to keep you dry. A starter pack, which includes the case and a refill cost £15 as a one-off or £12 on a subscription. Two scents and a case cost £30.
Wild deodorant review: Verdict
For every deodorant Wild sells, it contributes towards a global tree planting initiative through charity OnAMission
Wild is not the first brand to enter the natural, aluminium-free market, few do it with as much style as Wild.
Nor do they make getting hold of natural deodorant so simple.
It’s effective, helps stop sweat and it’s completely changed our opinion of cream deodorant sticks. So much so, we don’t want to switch back to aerosols and – on the ocassion we’ve forgotten to take it somewhere and had to borrow someone else’s deodorant – we’ve noticed the difference.
What’s even more impressive is that for every deodorant Wild sells, it contributes towards a global tree planting initiative through charity OnAMission. It is also working towards being a carbon-positive company, offsetting all of its omissions.
The downside is that Wild doesn’t come cheap, and this can make other natural deodorants look tempting but if you can afford it, we don’t think you’ll be disappointed.
How to buy Wild deodorant
There are three ways to buy Wild deodorant
You have three options when buying a Wild deodorant: Subscribe and Save, a One-Off, or what the company calls The Full Monty.
Subscription Starter Pack
Price: £12
What is it? This pack contains one aluminium alloy case (that lasts a lifetime) and one refill. The subscription service is delivered in a pack of three at £5 per refill, where customers pay £15 every three months. You can alternatively select to receive these three refills every two, or four months for the same price, and the plan is flexible. mamabella tip: We’d recommend you start with a two-month plan to see how quickly you get through a single refill. You can then easily extend it if need be.
Buy now from WildOne-off
Price: £25
What is it? You can also buy a non-subscription trial pack. This costs £25 and comes with one case and three Wild scents of your choice.
Buy now from WildFull Monty pack
Price: £32
What is it? Finally, the Full Monty pack costs £32 and comes with a case and five refills of your choice.
Buy now from WildExtra cases
Price: £10
What is it? An individual case costs £10. You can then pay £5 to personalise these cases.
Buy now from WildWild refills
Price: £6 each
What is it? An individual Wild refill costs £6. If you subscribe to Wild, you’ll be sent refills regularly so you don’t need to buy individual ones. However, if you’re getting through them quickly, want a selection of scents, or you’ve opted for a one-off purchase, Wild refills are the way to go. This is particularly good for when Wild releases limited-edition fragrances.
Mini Wild Deodorants
Price: £12
What is it? Not that standard Wild deodorant cases and Wild refills are huge, but if you want an even more travel-friendly version of your favourite natural deodorant scent, Wild sells Mini Deos. These are great for holidays, but also for putting in your gym bag. For £12, you get three miniature deodorant cases all of the same scent. Alternatively, you can pay £17 for a pack of five, which includes two Fresh Cotton & Sea Salt, two Coconut Dreams, and a Jasmine & Mandarin Blossom Mini Deodorant.
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The post Wild deodorant review: Is this vegan, aluminium-free natural deodorant effective, or overhyped? appeared first on mamabella.
