The change in management comes ahead of her upcoming rock album’s release
Demi Lovato has signed a new management deal with Creative Arts Agency (CAA), officially parting ways with Scooter Braun’s SB Projects.
The news comes after high-profile clients like Ariana Grande and Justin Bieber reportedly left SB Projects.
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Billboard reported that CAA will now represent Demi Lovato globally. CAA boasts an impressive roster of talent, including artists like Ariana Grande, Beyonce, Barbra Streisand, and many others.
Recently, Billboard confirmed Demi’s departure from Scooter’s management. Although expressing gratitude for her time with SB Projects, she appears to be pursuing a “new direction” in her career.
Broadway icon Idina Menzel also left SB Projects shortly after Demi. Regarding the rumors surrounding Ariana Grande and Justin Bieber potentially leaving SB Projects, these reports are based on insights from individuals close to the situation.
A Variety source refuted these claims, saying that Justin and Ariana are still working with Scooter. Yet, a People Magazine insider contradicted this, stating that while Justin is working on a new project, he hasn’t communicated with Scooter.
The insider said, “Justin’s been working on his new record for the last six months. Scooter and SB Projects have not set up one session or done one thing for this record. The relationship with Scooter has run its course.”
READ ALSO: Justin Bieber Sells His Music Rights For $200 Million
Changes are underway in the management of these A-list artists as they transition away from Scooter Braun’s representation. For now, Demi’s currently working on her upcoming album, “Revamped.” According to Demi, the album will focus on reinventing her current pop hits as rock bangers.
“I love revisiting these past moments in my career,” she said. “We’ve done a great job of reenvisioning the songs, and I’m really happy with them.”
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