\Effective Marketing can help business owners boost sales, strengthen brand awareness, and increase revenue. Reading marketing quotes and business tips from experienced professionals is a fantastic way to learn the basics of the industry.

Whether it’s a generic marketing quote to inspire your team, a content marketing quote to provoke discussion about one of your strategies, or an inspirational marketing quote to fuel your approach to a project, there’s a quote to help guide you and your team to achieve your goals.

We’ve put together the ultimate marketing quotes to inspire you. These include social media marketing quotes, content marketing quotes, and more. Scroll through this article to find the marketing quote that best matches your business. These inspirational quotes will transform the way you think about marketing and business strategy.

The Ultimate List Of Marketing Quotes

Top 10 Marketing Quotes

“Women tend to make 85 percent of household health care decisions. Facebook is where they make them.” – Angie Teates

“There are a lot of opportunities that you can discover by listening closely to what your customers are saying.” – Joei Chan

“What’s much more effective than hammering in process and incentives? Making work purposeful and fun.” – Shane Snow

“The static snapshot of a single buyer is a key problem with buyer personas today. Organizations need to watch the continuous film of their buyers—instead of just looking at a snapshot in time—so they can see how the full story unfolds.” – Tony Zambito

“Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation.” – Peter Drucker

“Anybody who is trying to learn to do marketing, you have to niche yourself down into a specific industry…if you pick something, be the best at it.” – Brittany Thompson

“Best practices don’t make you the best. They make you the average of everyone else who follows them.” – Shane Snow

“Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer.” – Gary Vaynerchuk

“Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” – Mark Shapiro

“Price is what you pay. Value is what you get.” – Warren Buffet

What Is Marketing?

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“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock

“Marketing without statistics is navigating without a map.” – Amit Kalantri

“Marketing without data is like driving with your eyes closed.” – Dan Zarrella

“Marketing with content is not the same thing as content marketing.”

“Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now’.”

“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” – Marc Mathieu

“Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” – Phil Kolter

“Marketing takes a day to learn and a lifetime to master.” – Phil Kolter

“Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.” – Brandon Andersen

“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.” – John Sculley

“Marketing is too important to be left to the marketing department.” – David Packard

“Marketing is the thoughtful practice of speaking to one individual with content that is personal and purposeful.”

“Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.” – Seth Godin

“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose

“Marketing is really just about sharing your passion.” – Michael Hyatt

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” – Philip Kotler

“Marketing is not selling. Marketing is building a brand in the mind of the prospect.” – Al Ries

“Marketing is not anyone’s job… It’s everyone’s job!” – Jack Welch

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

“Marketing is awareness and sales is the solution. Marketing and sales combined are awareness about a solution that goes hand in hand together.” – Aiyaz Uddin

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs

“Marketing is a never-ending story. It’s about perpetual motion where innovation plays the lead role.” – Stacey Kehoe

“Marketing is a contest for peoples attention” – Seth Godin

“Marketing has always been about the same thing – who your customers are and where they are.” – Noah Kagan

“Marketing dilutes the power and impact of a story told live. So get that right first.” – Michael Troiano

Funny Marketing Quotes

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“Whether you think you can or you think you can’t, you’re right.” – Henry Ford

“Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people’s expectations around media and advertising does indeed change based on the technology they grow up with.” – Shane Snow

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

“Wherever your target audience is, is where you want to be. You’ll have to find out where they are, and then you just need to show up where they are, consistently.” – Shondell Varcianna

“Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” – Nir Eyal

“The importance of gratitude is never forgotten.” – Deborah Lee

“When you start with what’s at stake for the buyer, you earn the right to their attention.” – Jake Sorofman

“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.” – Leo Burnett

“Worry is a waste of imagination.” – Walt Disney

“When people put their kids to sleep, nobody tells bedtime facts.” – Jonah Berger

“There is a difference between listening and waiting for your turn to speak.” – Simon Sinek

“There is a craft to storytelling.” – Patricia Travaline

“The question isn’t who is going to let me; it’s who is going to stop me.” – Ayn Rand

“The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.” – David Ogilvy

“The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” – Brandon Sanderson

“It’s quite fun to do the impossible.” – Walt Disney

“It’s not creative unless it sells.” – David Ogilvy

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” – David Ogilvy

“If dogs don’t like your dog food, the packaging doesn’t matter.” – Stephen Denny

“If content is king, then conversion is queen.” – John Munsell

“Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.” – Nate Parker

“The purest treasure mortal times can afford is a spotless reputation.” – William Shakespeare

“I’d rather apologize than to be so timid as to never try to do anything smart or brave.” – Lee Clow

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

“I’ve always been attracted to the more revolutionary changes. I don’t know why. Because they’re harder. They’re much more stressful emotionally. And you usually go through a period where everybody tells you that you’ve completely failed.” – Steve Jobs

“The public is more interested in personalities than in corporations.” – David Ogilvy

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner

“The more you tell, the more you sell.” – David Ogilvy

“The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach.” – Tom Fishburne

“The key ingredient to a better content experience is relevance.” – Jason Miller

“The headlines which work best are those which promise the reader a benefit.” – David Ogilvy

“The customer is not a moron. She’s your wife.” – David Ogilvy

“The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.” – The Innovator’s Toolkit

“The cost of being wrong is less than the cost of doing nothing.” – Seth Godin

“Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth.” – Jonah Sachs

“Banners have 99 problems and a click ain’t one.” – Scott Sorokin

“The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’.” – Jeff Bezos

“The buyer journey is nothing more than a series of questions that must be answered.” – Michael Brenner

“The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together.” – Mitch Joel

“The best way to predict the future is to create it.” – Peter Drucker

“The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’” – Jeffrey Zeldman

“If you want to be interesting, be interested.” – David Ogilvy

“Bad artists copy, good artists steal.” – Pablo Picasso

“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine

“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” – Melinda Partin

“As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” – Larry Weber

“Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee

“As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” – Jeanette McMurtry

“The #1 tip for asking better questions? Cut them off at the question mark.” – Shane Snow

“Testing is the biggest no-brainer, and the killer of most stupid ideas.” – Avinash Kaushik

“Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product, you can only interest them into buying it.” – David Ogilvy

“Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?” – Jim Kukral

“Take the human perspective and make it understandable and digestible.” – Angie Teates

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe

“Switch it off, get away from it all, and stop reading marketing on your holiday.” – Will Harris

“Storytelling is the oldest profession.” – John Hazard

“Storytelling can be a powerful force for good or evil, and we—consumers of content, creators of stories, and businesses hungry for results—need it to be good.” – Shane Snow

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford

“Stop vomiting your content on every channel.” – Andrew Davis

“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner

“Smart brands don’t just ride trend shifts. They start them.” – Ann Handley

“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci

“Simplicity is the keynote of all true elegance.” – Coco Chanel

“SEO is like a resume, you polish it so you have your best foot forward.” – Matt Cutts

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” – Duane Forrester

“Nothing begets creativity like constraints.” – Christopher Mims

“Sell the problem you solve. Not the product you make.”

“Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.” – John Battelle

“Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.” – Brian Honigman

“Rule number one is if it’s not good, don’t share it.” – Christin Kardos

“Revenue is king. Tying your content to revenue and lead gen is critical to success.” – Elizabeth Clor

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Steve Jobs

“Recruiting great marketers should be your number one priority.” – Kipp Bodnar

“Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” – Lou Holtz

“Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson

“Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.” – Dale Carnegie

“On average, people should be more skeptical when they see numbers. The should be more willing to play around with the data themselves.” – Nate Silver

“Don’t settle. Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan

“Nothing is perfect, just test away. Test, test, test. There have been tons of times where I didn’t think an ad would perform very well and then outperforms other comparable ads by double.” – Rachel Wiinanen

“Nothing is impossible; The word itself says ‘I’m possible!’” – Audrey Hepburn

“Not viewing your email marketing as content is a mistake.” – Chris Baggott

“Not only are bloggers suckers for the remarkable, so are the people who read blogs.” – Seth Godin

“Do the right thing as marketers to build trust.” – Jon Dick

“Do or do not; there is no try.” – Yoda

“Do one thing every day that scares you.” – Eleanor Roosevelt

“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” – David Ogilvy

“Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.” – David Ogilvy

“Design like you are absolutely right, then optimize like you were wrong from the start.” – Jordie van Rijn

“Deadlines are the greatest source of inspiration” – Mark Twain

“Data beats opinions.” – Anonymous

“Curiosity about life, in all its aspects, I think, is still the secret of great creative people.” – Leo Burnett

“Creativity needs discipline and freedom.” – David Ogilvy

“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” – Kath Pay

“Every day I feel really great to work with the team I work with and the clients I work with; it’s like my job is just to match great clients with great people.” – Will Reynolds

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley

“Engaging content is far more about brains than budget.” – Ann Handley

“Empower your readers with social sharing buttons.” – Mike Stelzner

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

“Either write something worth reading or do something worth writing about.” – Benjamin Franklin

“Don’t tell me how good you make it; tell me how good it makes me when I use it.” – Leo Burnett

“Don’t optimize for conversations, optimize for revenue.” – Neil Patel

“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” – Mary Kay Ash

“Don’t let people tell you your ideas won’t work. If you’re passionate about an idea that’s stuck in your head, find a way to build it so you can prove to yourself that it doesn’t work.” – Dennis Crowley

“Don’t find customers for your product. Find products for your customers.” – Seth Godin

“Don’t bunt. Aim out of the park. Aim for the company of immortals.” – David Ogilvy

“Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” – David Ogilvy

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori R. Taylor

“Go the extra mile; it’s never crowded.”

“Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.” – Chad White

“Give them quality. That’s the best kind of advertising.” – Milton Hershey

“Getting the like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer

“If we produce something original, that will have a better chance in rising above the noise.” – Andy Crestodina

“If something is top of mind, it’s much more likely to be tip of tongue.” – Jonah Berger

“Integrated marketing offers opportunities to break through to consumers in new markets.” – Betsy Holden

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” – Tony Zambito

“Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

“Content is not king, but a president elected by the votes of those whom it aims to rule.” – Raheel Forooq

“Content is King, but engagement is Queen, and the lady rules the house!” – Mari Smith

“I think business is built on trust, and trust is built through relationships.” – David Jay

“Content is king.” – Bill Gates

“Instead of interrupting, work on attracting.” – Dharmesh Shah

“Content isn’t King, it’s the Kingdom.” – Lee Odden

“I know that half my ad dollars are wasted, I just don’t know which half.” – John Wanamaker

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

“Inspiration is difficult to measure, but the results driven by that inspiration are powerful.” – Scott Harrison

“Inspiration doesn’t respond to meeting requests. You can’t schedule greatness.” – Jay Baer

“I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together.” – Queen Elizabeth II

“Content is the atomic particle of all marketing.” – Rebecca Lieb

“If you are an artist, learn science. If you are a scientist, cultivate art.” – Karin Timpone

“It’s not about trying to crank everything you can into the article. It’s about delivering value and persuading people that you can solve their problem in as few words as possible.” – Tim Soulo

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

“If you aim at nothing, you will hit it every time.” – Zig Ziglar

“Make the shift from random acts of marketing to building an earnings growth program.” – John H. Watson

“Make the prospect a more informed buyer with content.” – Robert Simon

“Google is the new corporate homepage.” – Jeremiah Owyang

“Good marketers tell a story.” – Seth Godin

“Make your customers the hero of your stories.” – Ann Handley

“Don’t look for perfection. That isn’t the goal.” – Ash Maurya

“Google only loves you when everyone else loves you first.” – Wendy Piersall

“Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farris

“Content: there is no easy button.” – Scott Abel

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” – Brian Clark

“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison

“Control your expenses better than your competition. This is where you always find the competitive advantage.” – Sam Walton

“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” – David Ogilvy

“Content is the reason search began in the first place.” – Lee Odden

“Google will know that you are hungry for sushi before you do.” – Ben Kunz

Inspirational Marketing Quotes

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“You have to understand your target customer and what you’re trying to sell them.” – Daniel McGaw

“You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.” – Adam Audette

“You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.” – Seth Godin

“You gotta keep trying to find your niche and trying to fit into whatever slot that’s left for you or to make one of your own.” – Dolly Parton

“You get biased by your existing understanding of the field.” – Rand Fishkin

“Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.” – Johann Wolfgang von Goethe

“What you prefer or what your designer prefers doesn’t matter if it’s not getting you conversions.” – Naomi Niles

“What you don’t do is surrender. You might retreat occasionally, but you don’t give up.” – Chris Brogan

“As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister

“As a rule, if you want to be a great writer you have to be a great reader.” – Mark Gilroy

“As a brand marketer, I’m a big believer in ‘branding the customer experience,’ not just selling the service.” – John Sculley

“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” – Gary Halbert

“An idea can turn to magic or dust, depending on the talent that rubs against it.” – Bill Bernbach

“An essential aspect of creativity is not being afraid to fail.” – Edwin Land

“Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling.” – Mike Volpe

“Always deliver more than expected.” – Larry Page

“All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.” – Seth Godin

“You have to love something to want to frame it. So there’s a story in each custom product we make.” – Susan Tynan

“Affiliate marketing has made businesses millions and ordinary people millionaires.” – Bo Bennett

“Advertising works most effectively when it’s in line with what people are already trying to do.” – Mark Zuckerberg

“Advertising is only evil when it advertises evil things.” – David Ogilvy

“My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” – Warren Whitlock

“Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.” – Michael Hyatt

“More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth.” – Gary Vaynerchuk

“Money follows passion—not the other way around.” – David Siteman Garland

“Advertising in the final analysis should be news. If it is not news it is worthless.” – Adolph Ochs

“Advertising brings in customers, but word-of-mouth brings in the best customers.” – Jonah Berger

“A year from now, you’ll wish you had started today.” – Karen Lamb

“What separates good content from great content is a willingness to take risks and push the envelope.” – Brian Halligan

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy

“Nobody cares about what you sell. They care about opportunities that are available to them to solve their problems.” – Matt Johnson

“No great marketing decisions have ever been made on qualitative data.” – John Scully

“No content should be a dead end. Plan for where to put it next.” – David Beebe

“New ideas are sometimes found in the most granular details of a problem where few others bother to look.” – Nate Silver

“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” – David Ogilvy

“What makes content engaging is relevancy. You need to connect the contact information with the content information.” – Gail Goodman

“We’re here to put a dent in the universe. Otherwise, why else even be here?” – Steve Jobs

“Think bigger, braver, and bolder. The biggest missed opportunity in content marketing is playing it too safe.” – Ann Handley

“We’re all learning here; the best listeners will end up the smartest.” – Charlene Li and Josh Bernoff

“We take most of the money that we could have spent on paid marketing and instead put it back into the customer experience. Then we let the customer be our marketing. Historically, our number-one growth driver has been from repeat customers and word-of-mouth.” – Tony Hseih

“Today it’s important to be present, be relevant, and add value.” – Nick Besbeas

“To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

“What people want is the extra, the emotional bonus they get when they buy something they love.” – Seth Godin

“To swear off making mistakes is very easy. All you have to do is to swear off having ideas.” – Leo Burnett

“To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” – Patricia Fripp

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” – Brian Halligan

“Those who build and perpetuate mediocrity are motivated more by the fear of being left behind.” – Jim Collins

“This is a learning process and sometimes you have to fall in order to learn things.” – Christine Korda

“Think like a wise man but communicate in the language of the people.” – William Butler Yeats

“These days, people want to learn before they buy, be educated instead of pitched.” – Brian Clark

“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy

“There is nothing more valuable than a spotless reputation.” – William Shakespeare

“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success but with time, energy, and determination you can get there.” – Darren Rowse

“The only way to outdo, to outperform the competition is to offer something unique and something better than they have.” – Tim Soulo

“The only people who care about advertising are the people who work in advertising.” – George Parker

“A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool’s errand.” – Chet Baker

“A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – Brian Clark

“Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” – Tim Ferriss

“What helps people, helps business.” – Leo Burnett

“The next evolution of content marketing is not more content; it’s better distribution.” – Christopher Penn

“Sometimes you have to experiment with a lot of ideas and see which one sticks. If you’re unsure, let the market decide.” – Dorie Clark

“A goal without a plan is just a wish.”

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs

“The most powerful element in advertising is the truth.” – Bill Bernbach

“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.” – Brandon Stanton

“Sometimes your limitations become your strengths. It forces you to create your own niche.” – Dennis DeYoung

“A conclusion is the place where you got tired of thinking.” – Comedian Steven Wright

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

“I don’t believe in tricky advertising, I don’t believe in cute advertising, I don’t believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives.” – David Ogilvy

“I am comfortable saying right now that some of the biggest winners of this election—and probably many future elections—will be the software companies selling to everyone. In a war with many opponents and escalating weaponry, it pays to be an arms dealer.” – Shane Snow

“I am all for conversations, but you need to have a message.” – Renee Blodgett

“Find authentic stories, not just because people can sniff out authenticity, but because they’re simply better.” – Rajiv Chandrasekaran

“Fifty-six percent of traffic comes from 10 percent of content. Invest in your home runs.” – Lymari Morales

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

“People hire people. They don’t hire features. They don’t hire benefits. They hire the person to deliver those features and benefits.” – Michael Buzinski

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou

“Sometimes the questions are complicated and the answers are simple.” – Dr. Seuss

“People spend money when and where they feel good.” – Walt Disney

“Failure is an option.” – Matthew Schwartz

“Everyone is not your customer.” – Seth Godin

“People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich

“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” – Elizabeth Gardner

“Market like the year you are in!” – Gary Vaynerchuck

“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” – Dharmesh Shah

“Man’s mind, once stretched by a new idea, never regains its original dimensions.” – Oliver Wendell Holmes

“Making promises and keeping them is a great way to build a brand.” – Seth Godin

“For me, pop culture is very fluid: it’s music, it’s movies, it’s books, it’s art, it’s tech, it’s so many things — and as marketing and brand advocates, we should be able to take products and services and match them to what’s happening in pop culture.” – Bozoma Saint John

“Focus on the present… It”s the best gift you can give yourself.” – Carrie Kerpen

“Focus more on mastering your branding and connect with customers, you’ll sell more” – Victoria Taylor Marketing

“First, think. Second, dream. Third, believe. And finally, dare.” – Walt Disney

“Find your spirit, and no challenge will keep you from achieving your goals.” – Christopher Penn

“If you are the CEO, you are the brand.” – George Farris

“Don’t build links. Build relationships.” – Rand Fishkin

“Great content is the best sales tool in the world.” – Marcus Sheridan

“Investigate. Innovate. And then communicate.” – George Farris

“Invest in yourself. When you do this, you press the fast-forward button on your success.” – John Lee Dumas

“Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” – Paul Roetzer

“Content marketing is a commitment, not a campaign.” – Jon Buscall

“If everyone is thinking alike, then somebody isn’t thinking.” – General George Patton

“Content is king, but distribution is queen. And she wears the pants.” – Jonathan Perelman

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

“If it seems to be resonating with our audience, we want to make sure that we’re giving them more.” – Holly Pels

“Content marketing is financial asset with real value that grows over time”

“If you can’t explain it to a 6-year old, you don’t know it yourself.” – Albert Einstein

“Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

“Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan

“Hire people that you can trust, pick a tool that you trust, and just keep everybody on the same page. Then back off.” – Len Markidan

“Here’s my whole marketing idea: treat people the way you want to be treated.” – Garth Brooks

“Help your customers and you help your business.” – Leo Burnett

“Every time you post something online, you have a choice. You can either make it something that adds to the happiness levels in the world—or you can make it something that takes away.” – Zoe Sugg

“Have your own content; support your own content.” – Pat Flynn

“Great execution is the ultimate differentiator.” – Margaret Molloy

“Content is anything that adds value to the reader”s life.” – Avinash Kaushik

“People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.” – Zig Ziglar

Digital Marketing Quotes

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“Discoverability equals sales in the digital world.” – Dev Chandan

“Content is the atomic particle of all digital marketing.” – Rebecca Lieb

“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette

“Content Marketing is no longer a numbers game. It’s a game of relevance.” – Jason Miller

“The future of content marketing is in your hands.” – David Hahn

“The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful.” – Ron Dawson

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe

“Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service.” – Bryan Eisenberg

“If you think marketing is expensive, you’re doing it wrong.” – Stacey Kehoe

“If you take a risk and it doesn’t go as planned, welcome to the club.” – Fran Hauser

“Increasingly, mass marketing is turning into a mass of niches.” – Chris Anderson

“If you steal from one author, it’s plagiarism; if you steal from many, it’s research.” – Wilson Mizner

“Inbound marketing is a powerful tool. I’ve spent sizable chunks of my own career helping companies improve in this arena, which is why I know that the power of frame-of-mind awareness isn’t absolute.” – Jay Baer

“Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they’re just shaped differently.” – Joe Chernov

“If you love what you’re doing… that will make it so much easier to actually sit down and create content, inspire, entertain, and educate. That’s what’s really important.” – Jeff Bullas

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz

“The first step in blogging is not writing them but reading them.” – Jeff Jarvis

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley

“Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.” – Allen P. Adamson

“Do you have a product or service that people want? If you don’t have that, nothing else matters.” – Noah Kagan

“’Humans of New York’ did not result from a flash of inspiration. It grew from five years of experimenting, tinkering, and messing up.” – Brandon Stanton

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky

“Bring the best of your authentic self to every opportunity.” – John Jantsch

“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney

“Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” – Dave Trott

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin

“Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.” – Don Tapscott and Anthony D. Williams

“Creativity is intelligence having fun.” – Albert Einstein

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.” – David Ogilvy

“Marketers have to stop reporting on activities and start reporting on business outcomes.” – Allen Gannett

“It’s a great time to be a content creator. There are so many highways and not enough cars.” – Scooter Braun

“I’m only now doing what only I can do. Everything else is being taken care of by the team, and it’s so essential.” – Pat Flynn

“I think the hardest part for any startup is to rein in the desire to ‘throw shit against the wall and see what sticks’ versus being more strategic in their focus and truly iterating. A content-first approach is a lower-cost, lower-risk way of achieving the same.” – Stephanie Hay

“Content, in all its forms, is the single most critical element of any marketing campaign.” – Rebecca Lieb

“I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo

“Content should ask people to do something and reward them for it.” – Lee Odden

“Make it simple, but significant.” – Don Draper

“Listen to your customers, not your competitors.” – Joel Spolsky

“Limiting our work and focusing is the only way we’re