The impressive thing about Reformation is not just its sustainable credentials or excellent choice of copywriter. Straight up, it’s how many people truly love wearing it. The U.S.-based brand started small and gained a huge cult following stateside with its easy-to-wear Dresses, cute tops and great-fitting denim, before hopping over the pond in recent years and continuing its domination here. Everyone from J.Lo to Emily Ratajkowski, Hailey Bieber to Meghan Markle, Blake Lively to Ashley Graham (I could go on), has been spotted in its designs over the years. Not to mention the hoards of influencers, editors and, well, all my friends, who turn to them again and again for (relatively) affordable and always cool wardrobe heroes that just don’t go out of style. 

Of course, dresses are the brand’s M.O., and for good reason. They’re really, really great at designing them. And they’re (sadly) one of the few brands that caters to both petite and extended sizes as well—bravo, Reformation. While all of its dresses are elite, knowing which ones are actually the best can be hard, especially when there are currently hundreds of  styles on the website. 

So I wanted to do a roundup of the best Reformation dresses—not just the best in my opinion—we’re talking about the styles that have been officially backed by Who What Wear readers (AKA the most-popular styles that sell through our articles again and again). We’ve looked into the data and can confirm there are some styles you love way more than others. These are the dresses celebs love too, the ones that sell out repeatedly, and then get restocked. And with hundreds to choose from, that means they must be good, right? 

Keep scrolling and you’ll find the 9 best-selling dresses Reformation has produced this year, from casual styles perfect for spring and summer weekends to fancier ones that will always have your back for weddings, hen-dos, garden parties, Christmas parties and more. Wherever you’re going, you’re guaranteed to look cute in one of these. You know what to do…

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