I (like 290 million other people) follow Kendall Jenner on Instagram. I also happen to be a beauty editor who considers herself a fragrance connoisseur. So, you can imagine my surprise when, one day, I’m scrolling through Instagram and I see Kendall Jenner’s post about a fragrance that I’d never tested. In the post, she’s holding a perfume bottle that’s attached to a keychain, staring moodily into the camera. The caption is, “We liked each other from the start.” Yeah, my interest was instantly peaked, so I did a little research. It turns out the fragrance is part of a well-known designer accessory brand, which explains why the perfume had a keychain; each bottle doubles as a bag charm. That’s cool, but like I said, I’m a beauty editor, so I was more interested in the scent itself. After all, I always want to know what celebrities smell like, and I had the chance to discover that about Jenner. Keep scrolling to see the exact scent Jenner wears and learn why I’m now obsessed with it too.
Here it is, the Kendall Jenner-approved Fragrance that I’m obsessed with too. It’s from the brand By Far, which is known primarily for its trendy shoes and bags. In my opinion, it deserves more credit for its fragrances, because they’re seriously good. (Don’t just take my word for it. Who What Wear’s Associate Beauty Editor, Maya Thomas, is also hooked.)
Daydream of a Bingo Queen is fresh, sweet, and slightly herby. It’s all thanks to a top note of four-leaf clover accord, a heart note of neroli, and a base note of ambrette. There are also pink peppercorns and orange blossom petals. Together, these notes combine to create something that’s crisp, yet cozy. I think the four-leaf clover and ambrette notes are mainly responsible. The former is bright and grassy and the latter is grounding and warming.
Aside from the Scent and the fact that it doubles as a cool bag charm keychain, there’s one more thing that I think really sets this fragrance apart from all the rest. It’s designed to be refilled, so you never have to repurchase the bottle (ugh, I love a sustainable beauty product).
The brand sells 3.3 fluid-ounce refills of each fragrance, including the one that Jenner and I love. Each refill has a self-dispensing top that easily refills the bottle without spilling or splashing. Simply insert the mini perfume bottle into the base of the charm, swivel the refill bottle into the neck, allow it to fill until it comes to an automatic stop, and twist to release. Snap the cap back on the charm, and you’re good to go. It’s brilliant.
The best part is that each fragrance and charm set is customizable. On the brand’s website, you can combine any fragrance with any color charm. Cool, right? While Daydream of a Bingo Queen is my favorite By Far fragrance, but the others are just as noteworthy. Keep scrolling to see some other offerings from the brand.
This scent is calming and woody with notes of ambrette, earl grey tea, jasmine, rose, oakmoss, and amber.
I’d describe this one as a fresh aquatic scent, thanks to notes of cactus accord, mandarin, bergamot, jasmine, geranium, water lily, sandalwood, and white musk.
Fans of true floral scents will love this fragrance, which has notes of ylang-ylang, rose, aniseed, tuberose, and jasmine.
If floral fragrances that are sweet and airy are your thing, you’ll love this one. It has notes of petitgrain, pink pepper, rose, violet, sandalwood, and white musk.
This is a classic rose fragrance with a modern spin. Yes, there’s rose essence, but there’s also blackcurrant, geranium, rosemary, mint, and basil. A base note of cashmere wood gives it a creamy quality.
Anyone who’s drawn to vanilla perfumes will love this scent. Notes of galbanum, play-dough (yes, really), and tonka bean make this one warm and spicy.
If you don’t want to commit to a fragrance without smelling all of them first (I get it), By Far offers this discovery scent. It contains vials of all seven perfumes.
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