Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.

The majority of our Deep Reviews will feature our editors’ honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we’ll sprinkle in a special single-product format called Honestly, I Love It. As the name suggests, these reviews will hone in on one standout beauty formula our editors quite literally can’t shut up about. This time around, I’m highlighting the Iconic London Rollaway Glow Highlighter ($29).

Nothing quite compares to the joy I feel when someone randomly tells me that my Skin is glowing. It doesn’t happen that often, but when it does, it’s extremely gratifying. I like knowing that the embarrassing amount of time I’ve spent perfecting my routine has somehow paid off (and people are noticing). I find that the compliments almost always start to roll in when I’m wearing some sort of high-watt highlighter—one that looks just as good in pictures as it does IRL and makes it seem like I’m magically glowing from the inside out. Few are able to meet my standards, but the new Iconic London Rollaway Glow Highlighter ($29) exceeds them.

Most liquid highlighters are obnoxiously messy, but the rollerball applicator makes for a mess-free application. As someone who has never been adventurous with my makeup and purposely stayed away from liquid formulas in fear of things going haywire (ahem, my makeup skills), I really appreciate the ease of use. I love that I know what I’m going to get every single time whether I’m at home or on the go.

It comes in three glorious shades, and there isn’t a bad option. Champagne Chic is a luxe champagne nude; Rose Potion is a deep, rosy pink; and Peach Paradise is a golden, peachy rose. What I love most is that you can use one shade or mix and match to your liking and the final look will always work. I mostly use Peach Paradise but love Champagne Chic on the inner corners of my eyes.

I use it on many places. like to roll it on my cheekbones, brow bones, Cupid’s bow, and as an eye-light! I almost always use my fingers to blend it in. Then I strategically stand by windows or place myself in the sun because the glow is unmatched.

The rollerball applicator is so nostalgic to use (I can’t help but think of the roll-on body glitter I hoarded in the early 2000s), and it completely takes the fear out of using highlighter for me. It gives me complete control and allows me to experiment with placement.

The inspiration behind the highlighter: “The inspiration for this product, from formula to packaging, came from our team and what they wanted from our assortment. Convenient, portable, and foolproof were all top choices! We were inspired by our favorite packaging from our teenage years!” — Selma Terzic

What makes it unique: “It’s travel size, which means you can drop it in your bag for glow-on-the-go touch-ups and quick day-to-evening changes. But also the formula has Oleogel, which makes a super-smooth finish that helps blur fine lines.” — Alex Byrne

Who it was created for: “Everyone! Whether you are a makeup expert or a total novice, this product gives you that healthy glow every time. It works on all skin types and tones. We are hoping this will be in every beauty lover’s makeup bag!” — Terzic

Fingers or brush: “For the most radiance, I use the rollerball, swirl on circles of the pearlized pigments, then tap with my fingers, and it melts into the skin. If I want a more stealth application, I’ll roll on circles and brush into the skin so it sheers out faster. The brush method is also super quick if you’re covering most of your face.” — Byrne

Under-the-radar application tips: “There are so many techniques I’ve learnt along the way! I love using Rollaway Glow in the corner of the eye to brighten and widen. I also love using our Rose Potion shade as an all-in-one blush/highlighter for a radiant, rosy-cheeked glow! A little highlight along my jawbone is one of my top-secret tips, and recently, I’ve been taking a little liquid highlighter on a small, fluffy brush and applying it to the middle of my eyelids. Also, people forget to continue a dewy-skin look down onto the shoulders and décolletage, so I roll this gorgeous formula onto my collarbones and begin working the glow across the chest and down the arms for a luminous look that feels seamless with the finished makeup.” — Terzic

Which shade to try: “For a glowing blush on pale skin tones and for a lux highlight on deeper skin tones, I really like the warmth of Rose Potion. Champagne Chic works as a Goldilocks highlight (not too hot and not too cold) on all skin tones, and Peach Paradise looks rich on more olive and caramel skin tones. Mostly, I use two shades—for example, placing Champagne Chic on temples and Peach Paradise or Rose Potion as blush for contrast.” — Byrne

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