In case you missed it, I recently shared my luxury guide to Switzerland, which includes a section on the most famous (and most stylish) ski resort in the world: St. Moritz. Did you know that the town is considered the birthplace of winter tourism? As the story goes, in 1864, hotelier Johannes Badrutt suggested that a group of British aristocrats visit St. Moritz in the winter, and if it wasn’t just as enjoyable as their summer trips, he’d give them their money back. Needless to say, Badrutt won his wager, as the tourists were bowled over by St. Moritz’s year-round sunny climate.
Now, over 150 years later, St. Moritz continues to attract posh tourists, including plenty of celebrities and royals. But even your everyday skiers are exceptionally well-dressed, as I witnessed first-hand on the slopes. I noticed a handful of ski brands all over town—scroll down to shop them all.
You can never go wrong with black and white.
I’m simply obsessed with this jacket.
This will attract compliments aplenty.
Don’t forget your base layers.
On extra-chilly days, a vest is a must.
Goldbergh pants are elite.
I love everything about this ski suit.
For your stylish après ski moment.
I love this sporty chevron print.
Don’t forget the matching leggings.
I absolutely love this blue hue.
Why wear boring black pants when you can stand out in these blue versions?
I own these pants and can confirm they are super comfortable and warm.
I love this retro vibe.
If you didn’t know that Free People did skiwear, now you know.
A classic choice.
This is guaranteed to keep you warm and cozy.
Moncler is a staple in the skiwear world.
Not only is Moncler exceptionally chic, the brand is committed to high-performing pieces.
So cozy.
Did logomania ever really go away? I think not.
The kind of jacket that will last you a lifetime.
Bogner is a German brand that is hugely popular with the St. Moritz crowd.
Sleek and simple.
Another excellent choice.
You’ll never get lost in the snow in this bright pink number!
So many options; so little time.
I’m absolutely obsessed with this ski suit by Cordova.
Thermal base layers are a must.
These thermal leggings will keep you nice and toasty.
I adore this fun color combo.
Next, these new Zara jackets are giving major Princess Diana vibes.
