Many companies grapple with data challenges. In a 2019 survey, Deloitte reports that 67% of executives aren’t comfortable accessing or using the data at their organizations. In a separate poll from NewVantage Partners, meanwhile, less than a third of firms identify themselves as being data-driven — despite significant investments in AI and business analytics tools. According to Michael Amori, the problem often lies in tooling. He’s the co-founder of Virtualitics, a startup developing software to help companies visualize — and gain insights, with any luck — from their data. “Common dashboard tools fall short of revealing the hidden insights buried in today’s intricate data,” Amori told me in an email interview. “And when bias, privacy and ethics are becoming even more important, having a solid understanding the data, outliers and patterns companies can create an environment of responsible usage.” Virtualitics, launched in 2016, was born out of Caltech and NASA’s Jet Propulsion Lab in Pasadena. A few years ago, Amori was introduced to George Djorgovski, a professor of astronomy and data science at Caltech, and …

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