“The medium is the message” is the common phrase, but entrepreneur Alexis Traina believes that messages, themselves – text messages to be exact – deserve attention, too. Traina is the CEO and co-founder of HiNOTE, an app that helps people create messages, set over personalized backdrops of anything from a tipped-over wine glass to a branded letterhead notebook page. The idea, she said in an interview with TechCrunch, is that she wouldn’t get up every day and dress up in green, blue and gray – so why do our text messages stick to those colors? “People are looking to find new ways to connect new ways to present themselves,” Traina, who built the company with her co-founder and husband Trevor, said. “Even professionally, it’s to be able to communicate with polish and representation.” Since launching in 2022, 1 million HiNOTES have been shared by users with over 2,000 types of notes able to be personalized on the app. The company is also working on brand and creator collaborations – think digital Message drops tuned to …

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